Marketing is the process of promoting, selling, and delivering products or services to customers. It involves understanding customer needs, creating value, and communicating that value effectively to attract and retain customers.
Core Elements of Marketing:
- Market Research – Understanding the target audience and market conditions.
- Product Development – Creating products or services that meet customer needs.
- Pricing Strategy – Setting a price that reflects value and appeals to customers.
- Promotion – Advertising, public relations, and other methods of communication.
- Distribution (Place) – Making the product available to customers where and when they want it.
Types of Marketing:
- Digital Marketing – Using online platforms (social media, email, SEO, etc.).
- Traditional Marketing – TV, radio, print ads, etc.
- Content Marketing – Creating useful content to attract and engage.
- Influencer Marketing – Partnering with influential people to promote products.
- Relationship Marketing – Building long-term relationships with customers.
Would you like an example of how a company uses marketing in practice?